Stuart Hall

Below is a short power point presentation which I came across outlining Stuart Hall's decoding theory. I thought it related to my music video in many ways as the messages transmitted to the audience in my video is known as a negotiated reading as the audience are left to interpret the message in their own way based on their past experiences and their own background which also represents the free spirit of the hippies which we try to convey throughout the music video. 

Stuart Hall - Audience Positioning from reigatemedia

Music Video

Today my group and I finished editing our music video and I am glad that it is finally finished. Below is our finished music video...

Inspirational TV Advert

Below is an advert I recently saw on the television and I was instantly reminded of my music video as it represents the busy urban modern day setting which is represented in my own music video but it manages to represent it in a completely different way to the way I did in my own video. The crane shots of the multi coloured smoke clearly represent the emission due to vehicles and it points out the theme of modern day technology.

Inspirational Music Video

As I am also a Spanish student I regularly keep update myself on the Spanish current affairs and the Spanish media. Whilst I was browsing I came across a band called La Oreja de Van Gogh ( Van Gogh's Ear) and I really liked the layout of the music video to Dia Cero (Day Zero) as it just consists of several split screen transitions. It also reminded me of my own music video as it includes natural green scenery as well as musical instruments. I also noticed that the band have tried to challenge conventions of music videos by setting up their instruments and performing in a desert which reminds me of the wide shot of the artist sitting on an office chair in a field in my music video.