Stuart Hall

Below is a short power point presentation which I came across outlining Stuart Hall's decoding theory. I thought it related to my music video in many ways as the messages transmitted to the audience in my video is known as a negotiated reading as the audience are left to interpret the message in their own way based on their past experiences and their own background which also represents the free spirit of the hippies which we try to convey throughout the music video. 

Stuart Hall - Audience Positioning from reigatemedia