As well as recording several members of my target audience after viewing my video at the showcase I asked many people to fill out a questionnaire asking them what they liked about my music video. Below are some charts and graphs I have created from the quantitative data and closed questions from the questionnaire I designed.
I was really surprised to fund out that the majority of the target audience prefer literal actions matching lyrics when I found that the preferred abstract lyrics the first time I questioned them.
I also analysed the qualitative data and found that although the audience thought the music video successfully used locations which represent the rural verses urban themes, some thought that a wider range of scenes were necessary.
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