Final Music Video

Below is my final music video.

Post Video - Audience Feedback Results

As well as recording several members of my target audience after viewing my video at the showcase I asked many people to fill out a questionnaire asking them what they liked about my music video. Below are some charts and graphs I have created from the quantitative data and closed questions from the questionnaire I designed.

 I was really surprised to fund out that the majority of the target audience prefer literal actions matching lyrics when I found that the preferred abstract lyrics the first time I questioned them.

I also analysed the qualitative data and found that although the audience thought the music video successfully used locations which represent the rural verses urban themes, some thought that a wider range of scenes were necessary.

Showcase Evening

Today we had our annual Media Showcase Evening where the post 16 students give a speech about the production and present it to an audience of peers, younger students, staff and parents. I gave a speech for my group explaining the binary opposition of the themes in my music video and the purpose for it. I recorded the showcase evening and think it is a good source of audience feedback.


I also produced and distributed some post video questionnaires which I asked the audience to fill out whilst watching the video. I collected the feedback at the end of the evening and compared the results to the pre video questionnaire in the form of quantitative data. Below are some pie charts and graphs which I will include in my evaluation.

Post Video: Audience Feedback Questionnaire

Inspirational Video

I found the following video inspirational as it includes many detailed point of view shots which challenges the conventions of typical pop videos. I also liked the snorricam shots as again they aren't a traditional convention of this type of video. I also liked the natural ambient lighting which represented the purity and natural themes of the video. There were also many high and low angle shots which showed the interaction between the audience and the artists.

Music Video

Today my group and I finished editing our music video and I am glad that it is finally finished. Below is our finished music video...

Inspirational TV Advert

Below is an advert I recently saw on the television and I was instantly reminded of my music video as it represents the busy urban modern day setting which is represented in my own music video but it manages to represent it in a completely different way to the way I did in my own video. The crane shots of the multi coloured smoke clearly represent the emission due to vehicles and it points out the theme of modern day technology.

Inspirational Music Video

As I am also a Spanish student I regularly keep update myself on the Spanish current affairs and the Spanish media. Whilst I was browsing I came across a band called La Oreja de Van Gogh ( Van Gogh's Ear) and I really liked the layout of the music video to Dia Cero (Day Zero) as it just consists of several split screen transitions. It also reminded me of my own music video as it includes natural green scenery as well as musical instruments. I also noticed that the band have tried to challenge conventions of music videos by setting up their instruments and performing in a desert which reminds me of the wide shot of the artist sitting on an office chair in a field in my music video.

Audience feedback Results

Below is some audience feedback I received when creating my ancillary text (magazine advert) and some feedback on the social networking site Twitter which is where my artist is most likely to communicate with her fans.

Rural Filming

Today my group and I went to film some rural scenes for the music video. We managed to get some cutaway shots of plants and birds in the sky which are very rural in comparison to the urbanisation of the cars. We also focused on the composition of the shots today and tried to film some interesting shots of the artist in the field. Below is a list of things we planned on changing and some shots we wanted to record which conform to the themes of our music video.

Green Screen Effect

Today we added a few finishing touches to the music video. We green screened the film classics so now the background is a brick wall which makes the shot look more authentic and also compares the boring technological brick wall to the iconic filmography of the 60s and 70s.

We did this by recording the posters falling in front of a green back drop. We then uploaded the footage to the imovie application on the imac and we changed the mise-en-scene using the green screen effect to an image of a brick wall which we found on the internet.

We also green screened a mid shot of the artist surrounded by several mobile phones and a telephone which highlights the importance of technology today in comparison to the lack of awareness that people had of technology in the past.
Below is the shot which we recorded when filming the rural part of the video, We chose to use this as it represents the peace and tranquility before the globalisation of technology.

Then we reduced the saturation of the shot and used the black and white effect which conforms to Saussure's theory of signified and signifiers because the black and white shot signifies the past or an old fashioned period of time.

We then layered the mid shot of the artist surrounded by technology which contrasts the two themes of the music video. 

Below is what the final shot looks like with the green screen effect which we chose to include in the final video. 

Film Classics

Today my group and I purchased some film classics posters and recorded them falling revealing each poster in detail one by one. We decided to include these in our music video as they are iconic symbols of the 60s and 70s and they represent the past which we are contrasting with the present.

                         

                                      

Filming Today

Today I filmed the artist in front of a green screen background. We filmed a mid shot of the artist answering a telephone and she is surrounded by several mobile phones which represents the technological themes and highlights the different ways in which society as a whole uses technology and how important it is. We are planning to add a rural mise-en-scene to the shot in order to contrast the ideas of technology with nature and to point out that technology wasn't once as important as it is now.

Filming In London

Below is an image of my group mindmapping and coming up with ideas of what we planned on filming for the urban part of the music video. We brought the sheet of paper with our planned shots and ideas and ticked the ideas off that we used.


Today my group and I went to Covent Garden in order to film the urban part of our video. We managed to get some panning shots, some cutaway shots as well as some long shots of the artist with a telephone box which reflects the rural period we are addressing.

1 Minute of Footage

Today I edited more of the rural part of my music video and added various cutaway shots such as a swimming duck which makes my music video more choppy. I am looking forward to going out and filming more of the urban part of the music video as it will mean that I am one step closer to finishing my video. Below is a quick vlog explaining my video so far as well as a photo of my group editting.

Editing

Above is a photo of me editing some of the rural part of my music video, So far we have 17 seconds of footage. I am really looking forward to filming and editing some more footage. 

Band Name: Daisy + The Chains

My group and I have finally come to a conclusion regarding our band name, We have chosen the name Daisy & The Chains for various reasons. We have chosen this name as it juxtaposes the themes of our music video which is nature contrasted with technology. The chains refer to the restricted access to nature due to the advanced technology available today. Also Daisy & The Chains grabs the audience's attention and is similar to band names such as Florence + The Machine and Marina & The Diamonds which focuses on the artist and the audience which forms a special bond between them. In the end we decided not to have a persons name as it didn't sound as interesting as a more creative name like Daisy + The Chains. 

Inspirational Music Video

I just watched this music video

I thought it was inspiring as there were many signifier and signified codes which conform to Barthe's theory. The voyeuristic video includes computer generated graphics, special effects and is partly based on concept and animations (the animal costumes)
The focus pull of the motorcycle signified how blurry her life was and the change in the quality of her life since she quit her job.
The hippy concept of the hypnotising wind shield signify the hippy atmosphere which relates to the theme of my music video.
Below are some of the shots which I found interesting...

The low angle shot represents the artist as superior as she is the focus of the shot. 7

Audience feedback Results

I have recorded my audience feedback using both quantitative and qualitative data. I have created charts for the quantitative data and I have taken note on what to include in my music video...

I also took note of the qualitative data and I have listed what the target audience would like to see below.

The eighth question asks the audience if they could associate any specific themes with a music video based on nature or technology. 

The responses I received for technology were:

• Low Key Artificial Lighting
• Computers
• Abstract Graphics
• Electricity
• Televisions
• Phones
• Metallic and Fluorescent Colours
• Robots
• Lasers
• Flashing Lights
• Shock FX
• Traffic Lights

The responses I received for a music video based on nature were:

• Ambient Colours
• High Key Lighting i.e green, sky blue, yellow
• Rural Settings i.e woods, forest
• Villagers
• Plants, Flowers
• Animals, Bugs, Insects
• Leaves, Parks, Trees
• Squirrels

Music Video Questionnaire

I have decided to create an audience feedback questionnaire in which I have thought of a selection of questions to ask a range of people of different ages who like different music videos. I think the audience feedback is an effective way to reach the target audience and it is a quick and easy method to obtain both quantitative and qualitative data.
I have chosen to include open questions so the audience can elaborate on their answers which gives me an idea of what to include and what not to include in my music video. I have also chosen to include closed questions which will help me to collect some quantitative data in order to help me to improve my music video. It is also easy for me to make conclusions from the results and they are most likely to be truthful as the audience will not have to spend a long time answering them.
Below is a plan of my audience feedback questionnaire as well as a short vlog...

Inspirational Video

I found this to be an inspirational video as I liked the different effects used which made the simple video look really good and creative, I also liked the lyrics popping up on the screen and the effects running in time to the rhythm of the music.