However today the media perceives the definition as the notion of looking and watching something for entertainment.
Andrew Goodwin said that women are objectified and sexualised through different camera shots and angles and through editing with fragmented body shots emphasising a sexualised treatment of a women.
Below is an example of how different editing techniques can sexualise a woman and present them as the audience as voyeurs.
Above is the official music video to Bad Romance by Lady GaGa. In many ways Lady GaGa is defying the stereotype of women being derogative symbols in the media by wearing more clothing than her male counterparts, The idea of her not conforming to the stereotype of women being seen as sex symbols can also be represented through the notion of her refusing to swallow the liquid which is forced down her throat, however she is then seen as scantily clad which can represent her as being forced to be a promiscuous person in society. Also the fact that she is being sold and advertised is very objectifying and is giving the voyeur satisfaction. In addition the spectators gaze throughout is a symbolism of the voyeur being pleasured. The intradiegetic gaze shows that Lady GaGa is very valuable as her body is seen as a sex object.
The Gaze
This refers to how an audience views the way people are presented in the media. There are five different gazes which are continually seen in music videos, below are the definitions and examples of the different gazes...
The Spectators Gaze:
This is when an audience is seen viewing the text.
Intradiegetic Gaze...
When someone is seen viewing something.
Extradiegetic Gaze...
This is when the person in the video is seen looking at him/herself.
The Cameras Gaze...
The gaze of the camera, this is often equal to the directors gaze.
The music video below has various scenes which are shot using the cameras gaze...
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