Magazine Advert Research

Generic Conventions of a Magazine Advert

There are several different features which are included in magazine adverts in order to promote them to the public and sell as many as possible, Below are some conventions which are included on all successful professional magazine adverts for solo artists mainly in the pop/ indie genre.

• Artist image in the foreground- first thing the audience looks at.
• Album Title
• Album Release Date
• Record Label Logo
• Reviews from other industries such as a magazine and various conglomerates like magazine companies
• Previous Successes- "Including Hit Single..."
• Ratings from Newspapers, Magazines, Music Companies
• Artist's Website
• Colour Scheme- The colour scheme generally reflects the themes/ moods. A magazine advert which uses dark colours will have dark, sad songs and a magazine advert with bright, vibrant colours will typically consist of happier songs.
• Awards Won "two time Grammy award winner"
• Star Ratings 

Analysis Of Different Magazine Adverts

Below are some female solo artist's magazine advert which I have analysed in order to help me plan my own magazine advert, I have noticed that they all follow similar conventions and I think I will stick to those conventions in order to make my own magazine advert look more realistic and confrom to the genre.

I have been analysing and studying some of the generic conventions of a magazine advert for the pop artists and albums for solo artists. Below are a few adverts which I think are similar to the genre of my own music video.

                                                 

Above is the advert for the album Who You Are by Jessie J. The advert includes a detailed close up shot of the artist in the foreground which focuses all the attention on her and immediately the audience can identify the album with her and they will think of her songs. Her name is written in a bold gold font to represent her as a golden artist or an artist of high importance. Minimal writing is included which makes it easier for the audience to read over quickly and still catch the important details.The advert also advertises a popular song on the album which is a way of encouraging the audience or fans familiar with that particular song to purchase the album. Information is included about another artist, this will attract other fan bases which will boost sales and popularity of both artists. A website for the artist is included which allows the audience to access more information about her such as tour dates. The artist is dressed in black with black make up, lips, nails and hair which suggests that her songs are dark or mysterious.



There are two mid shots in this advert which advertise the two different sides to the artist which she sings about throughout her album, also the two different fonts used emphasise this. Beyonce's name is the largest writing on the advert and is it in silver and pointy writing which stands out and attracts the audience. The release date is written in roman numerals to stand out and draw attention to the date so the audience will remember it. The artist includes three of her singles on the advert which familiarises the audience with some of her music. Star ratings and quotes are not included because the artist wants to focus on her image and this way the advert is easier to read as only the most important information is included.


Above is the magazine advert for Adele's album 21. Her advert also uses generic conventions. The first thing the audience will notice when looking at this is the artist's name, an image of the artist which is a close up shot of her face as well as a small shot of the album cover and the album name. The artist will be made familiar with these and fans will be convinced to purchase the album. Previous success is included to express the quality of the artist as she has won Grammy awards.