Semiotics: The study of signs and symbols and their use or interpretations.
Symbolic codes are the signs we give to people either verbal or not. for example there are several ways of saying stop, it can be said verbally as well as non verbally. the non verbal ways of saying stop are listed below...
Ferdinand de Saussure: 'What does that sign say? It says nothing, it needs to be read'
Ferdinand de Saussure was a famous Swiss linguist who came up with the concept of signifiers and signified.
He said that the signifiers were the physical form of something which we can see or hear i.e words, pictures or music.
He also said that the signified is the meaning which we attach to the signifier i.e a red traffic light means stop driving and wait until the light changes colour.
In other words the signifier is the printed image and the signified is the idea or the meaning of the image.
Roland Barthes added to Ferdinands idea...
He called the way that these signifiers were organised and put together the 'symbolic code' of the text.
In my music video different signifiers and signifieds will be used, A rural location such a field is the signifier and the signifier could be freedom which represents the girl feeling free in the field.
Another signifier is a flower and the signified behind that could be nature which represents the nature Vs technology theme of my music video.
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