Digipaks

In today's lesson we were looking at digipaks. Digipaks are a new format of CD packaging which in recent years have replaced the plastic CD packaging and I will have to design a digipak of my own for my album. Many people think that digipaks are better than the traditional plastic packaging due to their versatility, they are made from recyclable materials and are usually carbon neutral, they are also environmentally friendly and can be recycled instead of rotting away in a landfill site like the plastic packaging.

I am planning on using carbon neutral materials for my digipak or something similar and I am interested in designing a four panel digipak as this would look more appealing to the audience and won't look like the digipak is over the top.

Katy Perry 'Teenage Dream' album Digipak

Above is the Katy Perry 'Teenage Dream' album digipak. Her genre of music is similar to the song I am creating a music video for as it is a fun and quirky style which is represented through the bright colours used. The 'candy' theme used on both the CD and the digipak itself are still shots from her music video 'California Gurls' which relates to the artist and the album. I was also thinking of using still images from my music video on the back of my digipak to advertise the music video as well as highlight the messages that the artist conveys through her music. The artist has opted for the candy theme because everybody loves candy which is similar to the idea she is trying to convey because she is hoping that everybody likes her music. The candy theme is used throughout the digipak even on the tracklist which shows signifies that all of her songs create a happy and fun atmosphere.

The tracklist to the album is also listed below...

• Teenage Dream

• Last Friday Night (T.G.I.F)

• Califonia Gurls feat Snoop Dogg

• Firework

• Peacock

• Circle The Drain

• The One That Got Away

• E.T

• Who Am I Living For?

• Pearl

• Hummingbird Beat

• Not Like The Movies

Florence + The Machine 'Lungs' Digipak

Below is the 'Lungs' digipak, Florence + the Machine is also a similar genre to Sandi Thom which is why I have posted her digipak. Her digipak is rather simple, the front cover shows a mid shot of Florence wearing a necklace with lungs which have been enlarged, this signifies that the lungs are one of the most important aspects of the album. Also the lungs are gold which signifies their value and how much they are worth to each person. The back panel also has a picture of lungs and the tracklist is similar to the front panel as the font is rather simple. The low key lighting could reflect the dark and mysterious atmosphere of some of the songs featured on the album. The bright artificial high key lighting used on the CD is different to the rest of the digipak as the lungs are in the artists hand and they look golden which could represent the gold element which is rare and valuable which could be reflected through her songs. 

Below is the tracklist to the album...

• Dog Days Are Over

• Rabbit Heart (Raise It Up)

• I'm Not Calling You a Liar

• Howl

• Kiss With  A Fist

• Girl with One Eye

• Drumming Song

• Between Two Lungs

• Cosmic Love

• My Boy Builds Coffins

• Hurricane Drunk

• Blinding

• You've Got the Love

Ellie Goulding 'The Writer' Digipak

Below is the 'The Writer' digipak by Ellie Goulding, The plain field on the back panel signifies Ellies tranquil personality and could represent the calming songs she includes on the album, However the scrawled writing could represent the happier and fun songs on the album. The natural high key lighting could represent the nature of songs as beautiful and peaceful like nature. The CD has a photo of her as well as her name and album title which is relatively simple in comparison to the Katy Perry and Florence CDs. The green field signifies the freedom which could reflect the freedom the listeners feel when they hear the songs on the artists album.  

The tracklisting to this album is listed below...

• Our Song

• Hollywood

• When I'm Alone

• Speak Now

• Belong With You

• Starry Eyed

• The Writer

• Guns and Horses

• Teardrops On My Guitar

• Shout

• You'll Find A Way

• Need You Now

Paloma Faith- Fall to Grace

Below is the digipak for the Fall to Grace album by Paloma Faith, I think this is a very interesting front panel but I don't like the idea of it being literal as I prefer the more subtle meanings behind the album photos. The dark artificial low key lighting could signify the hypnotising music, and the idea of the artist falling signifies the listener falling into another world when they listen to the songs on the album.

Lily Allen- Its Not Me, Its You

Below is the digipak to Lily Allen's album 'Its Not Me Its You. The font is large and bold which signifies that her music stands out compared to other artists of a similar genre to her. Also the writing could be so big because there aren't any photos of the artist on the album so the audience must be able to recognise the album cover from a long distance. 

I have also started designing my own digipak and below is a mind map of what I have come up with so far.